Mohammad Salem is a Professor of Marketing at University College of Applied Sciences, Palestine. He received his PhD in Marketing from the Sudan University of Science and Technology, Sudan in 2007, and Post Doc in Marketing from Deusto University, Spain in 2016. He published over 50 papers. Most of them are published in international journals (Elsevier, Emerald, and Taylor and Francis journals) indexed in Scopus and ISI with high impact factors. His research interests are in social media, advertising, marketing information systems, packaging, demarketing strategies to manage national problems, and waste disposal practices.